General Mills just made a big decision to make its cereal products more … well, like real food.
It’s a pretty huge move for the company, which sells a ton of cereal (like, more cereal than any other company in the U.S.), and it was prompted by one simple fact: Americans are demanding better.
We’re simply listening to consumers and these ingredients are not what people are looking for in their cereal today,” Jim Murphy, president of General Mills’ cereal division, explained.
The cereal giant announced that it’s aiming to have artificial flavors and colors removed from every last one of its cereal brands by the end of 2017.
Cool! But wait, will my breakfast taste less delicious?